TOY FAIR 2012: Lego Reveals Star Wars & LotR Offerings

Lego had a fantastic presence at Toy Fair this year. The first big news for both Lego and Lucasfilm LTD was the announcement that there licensing contract has been renewed for 10yrs. First joining forces in 1999, the Lego Stars Wars brand (toys, video games, etc) have been the most profitable line in Lego’s huge armada of products as well as Lucasflim’s LTD merchandising.

Jabba's Palace

Two Star Wars sets really spoke to me at the show floor this year, first being JABBA’S PALACE. This 717 piece set is the first ever to feature our favorite giant slug, Jabba the Hut and his cast of shady underbelly thugs in Lego format which include Salacious Crumb, Bib Fortuna, Gamorrean Guard, Oola, B’Omar Monk, and our heroes Princess Leia in Boush outfit, Han Solo, and lastly Chewbacca. The set is a beautiful example of Lego craftsmanship and has a lot of details making it accurate to the Return of the Jedi movie scene. I also really love that Jabba’s alter slides away hopefully hinting at a potential Rancor/Luke fighting Lego set in the near future. You can find JABBA’S PALACE on toy store shelves in August for $119 USD or $149 CAD.

Advent Calendar

The other set that caught my fancy was the LEGO 2012 STAR WARS ADVENT CALENDAR. This 234 piece is the perfect holiday gift for any Star Wars fan and Lego fan. The thing that really sticks out with this the exclusive Lego mini figures you get bundled with the Advent Calendar. Look how awesome this Christmas-themed Darth Maul mini figure is. You can pick up the LEGO 2012 STAR WARS ADVENT CALENDAR in September for $39.99 USD or $49.99 CAD.

Next up is the newly acquired Hobbit and Lord of the Rings Lego licenses and let me say Lego really outdoes themselves on their first wave release of these sets. The initial first launch contains the following:

  • GANDALF ARRIVES: 83 piece set featuring Gandalf the Grey and Frodo mini figures. $12.99USD $14.99CAD in stores June.
  • SHELOB ATTACKS: 227 piece set featuring Frodo, Samwise Gamgee, and Gollum mini figures. $19.99USD, $24.99CAD in stores June.
  • URUK-HAI ARMY: 257 piece set featuring Eomer, Rohan soldier, and 4 Uruk-hai mini figures. $29.99USD, $39.99CAD in stores June.
  • ATTACK ON WEATHEROP: 430 piece set featuring Aragorn, Frodo, Merry, and 2 Ringwraiths mini figures. $59.99USD, $74.99CAD in stores June.
  • THE MINES of MORIA: 776 piece set featuring Pippin, Boromir, Gimili, Legolas, 2 Moria Orcs, Giant Cave Troll, and 2 skeletons mini figures. $79.99USD, $99.99CAD in stores June.
  • THE BATTLE OF HELM’S DEEP: 1,368 piece set featuring Aragorn, Gimli, Halidar, King Theoden, Berserker Uruk-hai, and 3 Uruk-hai mini figures. $129.99USD, $169.99CAD in stores June.

The Mines of Moria

I really cannot deny my excitement for the entire LOTR Lego launch. I am truly ecstatic for every set coming out in June, just fantastic playability and innovation across the board. I love the detail Lego is putting into these sets. First being that every Hobbit mini figure has a shorter leg span than the other Lego humanoids like Gandalf, Aragorn, or an Uruk-hai have. Also, the attention to detail toward each mini figure is amazing especially the Frodo, Samwise, and Gollum ones from the SHELOB ATTACKS set. The larger sets also are top notch and that even go to the point where they can open up and become bigger sets. For example ATTACK ON WEATHEROP opens up into a labyrinth of hiding places to keep Frodo or Merry safe from the Ringwraiths. Overall, I am deeply excited for Lego’s continuation of their Star Wars license and the beginning of their Hobbit/LOTR line.

Like what you see? Stay tuned for part two of our Lego Toy Fair Coverage! Are you excited about Lego’s Star Wars and Hobbit offerings? Let us know in the comments, on Facebook, or on Twitter!

About Zack Rosenberg

Tourettian. Co-creator of the comic book ZomBot. Contributing Writer at Kabooooom & Assistant at Bottle Lightning Studios. Former Marvel Comics, Cartoon Network, & Ace/Roc books intern. Alum of PSC!

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