In a press release, Activision Publishing announced today that Skylanders Giants is the #1 best-selling console and handheld video game year-to-date overall in dollars, including toys and accessories, in the United States and Europe and remains so since its launch last year. In its first two weeks, Skylanders Giants sold more than 500,000 Starter Packs and Portal Owner Packs globally.
“Skylanders is the biggest video game including toys and accessories and the biggest action figure line in the industry in the United States and Europe so far this year.
Skylanders Giants also delivered the biggest kid’s video game launch of the last 12 months,” said Eric Hirshberg, CEO of Activision Publishing, Inc. “We’ve accomplished this unmatched level of success by consistently delivering magic to our passionate, young fans. And the best is yet to come. With next month’s release of Skylanders SWAP Force, we will take this category that we’ve pioneered to a new level of innovation and creativity.”
Additionally, Skylanders collectable figures are expected to have outsold the top action-figure properties in the United States and Europe for the first eight months of the year. Activision’s Skylanders franchise has generated more than $1.5 billion in worldwide retail sales to date.
“The Skylanders franchise continues to be one of our top selling video game properties,” said Laura Phillips, senior vice president of entertainment for Walmart U.S. “We’re excited to offer our customers an expanded assortment of Skylanders figures, accessories and more as we gear up for the launch of Skylanders SWAP Force.”
Skylanders SWAP Force is slated for release on October 13th in the United States, and October 18th in Europe. The game is being developed for the Nintendo 3DS, PlayStation 3, PlayStation 4, Wii U, Wii, Xbox 360, Xbox One just in time for the 2013 holiday season.
Do these sales surprise you? Are you planning on playing the newest Skylanders game? Let us know in the comments below!