TOY FAIR 2012: Lego Reveals Star Wars & LotR Offerings

TOY FAIR 2012: Lego Reveals Star Wars & LotR Offerings

Lego had a fantastic presence at Toy Fair this year. The first big news for both Lego and Lucasfilm LTD was the announcement that there licensing contract has been renewed for 10yrs. First joining forces in 1999, the Lego Stars Wars brand (toys, video games, etc) have been the most profitable line in Lego’s huge […]