Tales From Counter-Earth: Solicitation Solutions

Tales From Counter-Earth: Solicitation Solutions

In the last edition of “Tales from Counter-Earth,” I discussed the Previews Problem and the reasons why the current solicitation model for comic books is broken. Direct Market retailers and consumers have access to the same catalog for ordering comics and memorabilia and this leads to a few conflicts. This is unlike any other industry […]

Tales From Counter-Earth: The Previews Dilemma

Tales From Counter-Earth: The Previews Dilemma

From the Editor: Ron Cacace is a lot of things; Captain Marvel aficionado, lactose intolerant, general do-gooder and perhaps most importantly for our purposes here, works at a comic shop. Tales from Counter-Earth features Ramblin’ Ron rambling on about the day-to-day grind of the comic book retail world and sometimes the generally good and generally disappointing […]

Tales from Counter-Earth: Selling What You'll Buy

Tales from Counter-Earth: Selling What You’ll Buy

(Editor’s Note: Ron Cacace is a lot of things; Captain Marvel aficionado, lactose intolerant, general do-gooder and perhaps most importantly for our purposes here, a comic book retailer in New Jersey. Tales from Counter-Earth will feature Ramblin’ Ron rambling on about the day-to-day grind of the comic book retail world and sometimes the generally good […]